Girls in Charge was founded in 2018 by two female students interested in entrepreneurship and venture capital. Its birth was inspired by the gender start-up and funding gap, and the size of the talent pool universities offered to change this. 


We created game-based workshops to develop the confidence and entrepreneurial skills of future female leaders. In an informal, care-free setting, we use gamification methods to teach participants skills needed to start, run, and work in a business, excel in life and in turn run similar workshops themselves - an empowering  knowledge exchange for all involved.


Our work has been recognised in the British national report on youth entrepreneurship, Future Founders (2019), published by The Entrepreneurs' Network. And we have been honoured to attend the 2019 'Inspiring Enterprise in Education' event at the House of Lords.  We have even had national media coverage in China by Oppo and Cover News.


The feedback has been overwhelming - not only does Girls in Charge help more women be empowered, but through the generous donations for our corporate workshops*, we are able to scale our university programme at even more locations and have a wider reach to keep inspiring a positive change in the female leaders of tomorrow.


*We are able to deliver gamified corporate workshops in a bespoke manner (online or in-person) - more information here.

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Maggie Chen


Maggie is a serial entrepreneur, linguist, and lecturer. She launched her first company in 2015 when she was still a fresher at university. Her academic background lies in literature, but was heavily involved in the startup scene at university. She was Director of Entrepreneurship at the Oxford Guild, and served on the Student Advisory Board of the Oxford Foundry. Now, she runs 2 companies (shutup.dance and OxICE) as well as Girls in Charge, and also lectures and designs entrepreneurship courses for universities around the world. She dabbles in public policy, and is Deputy Chair of the Engagement Board at Cheshire and Warrington LEP.


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Shireen El Khatib

Shireen has 25+ years experience in retail and currently runs all 27 of Majid Al Futtaim shopping malls in the Middle East, which are visited by 178 million people annually. Her work over the years led Time magazine to name her as one of the key women revolutionizing luxury globally.

During her career, Shireen introduced and managed high-end fashion, jewellery and home brands such as Armani, Bulgari and Ralph Lauren Home. She was also the driving force behind bringing Harvey Nichols to Dubai, the largest outside the UK, as well as the iconic American department store Bloomingdale’s, for its first ever international expansion.

Shireen uses her expertise in retail to manage direct investments in emerging brands, and has consulted for established retailers as well as mentoring and advising up and coming designers.